Not everyone grows up dreaming of a career in sales. But at Second Voice, we know that some of the best SDRs come from the most unexpected places. That’s why we don’t recruit for experience - we look for potential. Our Second Voice Academy™ is where that potential is turned into real, measurable success.
Whether you’re curious about launching a sales career or you’re a business looking to build a high-performing team, our approach works. The proof? The remarkable stories of the people we’ve trained.
Salespeople: Built, Not Born
The Second Voice Academy™ is built on the idea that anyone can succeed in sales if they have the right characteristics. We're talking about qualities like curiosity, determination, and resilience - not just being "good on the phone." Once we’ve found those qualities, the real work begins.
Our SDRs go through a structured program that’s practical, challenging, and - dare we say it - actually enjoyable. We teach them to embrace technology, not depend on it. We help them find their authentic voice so they’re confident connecting with anyone. And we don’t stop at training - we create an environment where they can learn from their mistakes (and each other) without judgment.
SDR Stories: Success from the Ground Up
The best way to understand what we do is to meet the people we’ve helped thrive.
Here are a few of our favourite tales from the front lines:
Ben didn’t love school and wasn’t exactly inspired by college. But once he joined Second Voice, he hit his stride. “The first week, I managed to book a meeting, and that gave me all the confidence I needed. From there, I booked five more meetings the next week.” By the end of his first two weeks, Ben had booked six meetings and was well on his way to mastering cloud computing sales.
From serving lattes at Costa to serving up social selling gold, Cerys made the leap from hospitality to B2B sales with ease. She even set a team record by booking a meeting from her first LinkedIn post. “That was the first call I made, and I couldn’t believe it.” (The record’s unlikely to be broken unless someone manages to book a meeting before their first day.)
As an actor, Ben was no stranger to rejection. So, he took to cold calling with the same mindset: not every prospect will say yes, and that’s fine. “In acting, you apply for hundreds of jobs and get a few. Cold calling is no different—you get a lot of no’s, but you can’t let that get you down.” His ability to read people and adapt his approach has made him a standout SDR in even the toughest markets.
Why the Second Voice Formula Works
Sales isn’t easy. We won’t pretend it is. But with the right approach, it’s a career that rewards effort and creativity.
Here’s how we make it work:
We Hire for Potential: No one’s born a great SDR, but we know what qualities to look for - and how to nurture them.
We Train for Real Life: Our program combines theory, practice, and plenty of chances to mess up (because that’s where the real learning happens).
We Foster Growth: Sales is a team sport. A supportive culture means our SDRs can experiment, learn, and improve every single day.
If you’re looking to launch a sales career - or wondering how our Academy could give your team a boost - we’d love to chat.