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Sara Osterholzer

The Right People, In the Right Seats: Second Voice’s Next Chapter

At Second Voice, we’ve always known that great businesses aren’t just built on clever strategies, but on the right people - people who bring purpose, passion, and a bit of healthy stubbornness to the table. But what happens when those people are ready for more? When their vision expands, and the business itself is poised for its next big leap?


The Second Voice story began long before we opened our doors (metaphorically speaking). From day one, it wasn’t just about ticking boxes and getting things done; it was about doing them better, faster, and smarter than anyone else. It’s a vision shared by our co-founders: Ben Bennett, the sales strategist and innovator, and Sara Osterholzer, the operational maestro quietly working magic behind the scenes.


In the early days, Ben was out front shaking hands, pushing boundaries, and making a name for our business. Meanwhile, Sara was setting the foundation, ensuring the business didn’t just grow - it thrived.


Together, they make a formidable team. Ben, with his bold ideas and go-getter attitude and Sara, with her flawless execution and deep understanding of what makes a company actually work. But as the company grows, it has became clear that if we wanted to keep up the momentum, a role change is in order.


Ben: The Sales Champion with an Eye on the Future


For years, Ben has been at the forefront of Second Voice’s sales and innovation efforts, always ready to challenge the status quo (and everyone else, for that matter). His passion? Staying two steps ahead of the market and ensuring Second Voice is leading the charge.


Now, in his refined role as Chief Growth Officer, Ben will lean even further into his strengths. No more day-to-day operations—this is all about big ideas, long-term strategy, and, naturally, shaking things up.


This isn’t just a title change; it’s Ben stepping into the role where he can make the most impact, focusing on innovation and the future of Second Voice.

Sara: The Trusted Leader Now Running the Show


From the start of the Second Voice journey, Sara took on the crucial role of COO, making sure everything behind the scenes was, well, perfect. But Sara’s contribution has always been more than operations - she’s the heart of our company’s culture, fostering a place where the team thrives, and clients feel more like partners.


Now, as Chief Executive Officer, Sara’s role has evolved in the way everyone suspected it might. This is no ordinary title change; it’s the next logical step for someone who has quietly shaped our success from day one.


As CEO, Sara will continue to guide our growth while keeping us grounded in the values that have made us who we are. Under her leadership, we won’t just maintain our high standards—we’ll exceed them.

I’ve worked with startups and scaling businesses for years, and too often ego gets in the way of what’s right for the company. Making Sara CEO wasn’t just obvious; it was the right thing to do. The business is in very safe hands with her at the helm." - Ben Bennett

A new partnership


This isn’t just about job titles - it’s about evolution. Second Voice has always been about putting the right people in the right seats, and this moment proves that philosophy works. With Ben diving into sales and service innovation as Chief Growth Officer, and Sara taking charge as CEO, we’re more than ready for the next phase of growth and impact.

“I'm excited for what the future holds and honoured to be steering the ship during this next chapter. We've got a brilliant team and a clear vision. The perfect formula. Let's do this. ” - Sara Osterholzer

Same faces, new roles, and an even stronger Second Voice. Because when you’ve got the right people in the right roles, well, anything is possible.



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